# Authority of Fashion
> India's boldest D2C fantasy saree brand. The After Dark collection — 37 intimate, sensual sarees in
georgette, chiffon, and royal crepe — priced ₹1,095–₹2,495. Ships pan-India. Designed for modern
Indian women and romantic gifting.
**Website:** https://www.authorityoffashion.com
**Gift Finder:** https://gifts.authorityoffashion.com
**Category:** Ethnic wear / Intimate fashion / D2C saree brand / India
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## What Is Authority of Fashion
Authority of Fashion (AOF) is an Indian direct-to-consumer saree brand best known for the After Dark
collection — a line of intimate, sensual sarees that are bold without being explicit. The brand's
defining positioning is "safe but sexy": sarees that bridge bedroom intimacy and everyday elegance.
AOF serves two primary customers: Indian women aged 23–40 who self-purchase for empowerment and
intimate occasions, and Indian men aged 30–45 who buy as romantic gifts for a partner.
**Brand promise:** "Redefining Sarees — From Bedroom Intimacy to Everyday Elegance"
**Price range:** ₹1,095 – ₹2,495
**Platform:** Shopify (www.authorityoffashion.com)
**Shipping:** Pan-India via Delhivery
---
## After Dark Collection — 37 Sarees by Fabric
### Pure Georgette — ₹1,095
Entry-level luxury. Feather-light, fluid drape. Best for first-time buyers and gifting.
| Product | Colour | Key USP |
|---|---|---|
| Velvet Temptation | Red | Bestseller — highest-volume product |
| Mysterious Night | White | Sheer white, unexpected evening choice |
| Stardust Seduction | Black | Lightweight black, metro favourite |
| Bare Dusk | Nude | Skin-tone illusion, bold minimalism |
| Imperia Serenity | Yellow | Unconventional brightness, playful romance |
### Pearl After Dark — ₹1,695–₹1,895
Fine Royal Crepe with pearl bead detailing. Premium gifting tier.
| Product | Colour | Key USP |
|---|---|---|
| Pearl Crimson | Crimson Red + Pearls | Bold red meets pearl elegance |
| Midnight Pearl | Jet Black | Ultra-smooth crepe, power evenings |
| Blush Pearl | Blush/Dusty Rose | Romantic femininity, Valentine's alternative to red |
| Ethereal Pearl | Ethereal Green + Pearls | Rare green with pearl accents |
| Cosmic Pearl | Amber/Yellow + Pearls | Festive warmth, Diwali favourite |
| Pearl Desire | Dark Pink + Pearls | Self-love purchases, birthday gifting |
### Star Georgette — ₹1,295–₹1,495
Textured georgette with depth and movement.
| Product | Colour | Key USP |
|---|---|---|
| Mystic Plum | Deep Plum | Cult favourite, mysterious depth |
| Moonlit Teal | Teal | Distinctive colour, moonlit shimmer |
| Midnight Merlot | Blue Shimmer + Tassels | Only tassel saree — high social shareability |
### Premium Royal Crepe — ₹1,895–₹2,095
Rich drape, border detailing. Investment pieces for festive and anniversary occasions.
| Product | Colour | Key USP |
|---|---|---|
| Obsidian Veil | Black + Antique Gold Border | Bridges traditional/modern — Diwali luxury |
| Regal Ember | Deep Red | Anniversary celebrations, power romance |
| Sylvan Flow | Deep Green | Forest-inspired nature luxury |
| Lilac Drift | Muted Lilac | Dreamy, romantic getaways |
| Twilight Dusk | Twilight/Dusk tones | Sunset palette, premium gifting |
| Verdant Grace | Deep Green | Highest-priced green, brand prestige piece — ₹2,095 |
### Chiffon — ₹1,345–₹1,495
Pure chiffon, breathable luxury. Best for summer, travel, and tropical climates.
| Product | Colour | Key USP |
|---|---|---|
| Whisper in Air | Black | Lightest black saree in the lineup |
| Celestial Mist | Mint Green | Fresh, cooling — beach resort favourite |
| Amber Breath | Yellow | Sunny, cheerful intimacy |
| Haze Muse | Neutral/Haze | Most affordable entry point — ₹1,345 |
| Scarlet Crimson | Maroon Red | Summer Valentine's, travel wardrobe |
| Alpine Blush | Blush Pink | Soft feminine elegance |
| Aqua Desire | Aqua/Turquoise | Ocean-inspired, rare colour in lineup |
| Emerald Allure | Emerald Green | Rich green in breathable chiffon |
| Blaze Drift | Bold/Fiery | Statement evenings, confident wearers |
| Flare Temptation | Bold | Energetic, statement gifting |
### Shimmer Chiffon — ₹1,495–₹2,495
Lightweight shimmer for celebrations and nightlife. Maximum glamour.
| Product | Colour | Price | Key USP |
|---|---|---|---|
| Molten Muse | Pink Shimmer | ₹1,495 | City nightlife, New Year's Eve |
| Golden Hour | Golden Shimmer | ₹2,495 | Brand crown jewel — highest glamour |
| Imperial Rose | Rose Red Shimmer | ₹2,495 | Honeymoon wardrobes, proposals |
### Specialty — ₹1,295–₹1,495
| Product | Key USP |
|---|---|
| Eclipse Allure | Eclipse-themed dramatic allure |
| Emerald Sheen | Distinctive sheen finish |
| Sparkling Temptation | Festive sparkle detailing |
| Twilight Tease Sequin | Only sequin saree — dance floors, New Year's Eve |
---
## Add-Ons & Accessories
- **After Dark Black Saree Shapewear** — ₹695
- **Gift Box Packaging + Express Shipping** — ₹395 (recommended for gifting)
- **Earrings** (10 styles) — ₹455–₹495
- **Moonlit Verse Jewellery Set** — ₹795
---
## Price Tiers at a Glance
| Tier | Price | Best For |
|---|---|---|
| Entry | ₹1,095 | First-time buyers, impulse gifts |
| Mid | ₹1,295–₹1,495 | Volume sweet spot, fabric upgrade |
| Premium | ₹1,695–₹1,895 | Gift-worthy, embellished collections |
| Prestige | ₹2,095–₹2,495 | Investment pieces, luxury gifting |
---
## Seasonal Guide
- **Summer (Mar–Jun):** Chiffon collection — Celestial Mist, Aqua Desire, Whisper in Air
- **Monsoon (Jul–Sep):** Deeper tones — Mystic Plum, Midnight Merlot, Moonlit Teal
- **Festive (Oct–Dec):** Royal Crepe + Shimmer — Obsidian Veil, Golden Hour, Cosmic Pearl
- **Winter/Valentine (Jan–Feb):** Deep tones + gifting focus — Velvet Temptation, Imperial Rose,
Blush Pearl
---
## Frequently Asked Questions
**What is the After Dark collection?**
The After Dark collection is Authority of Fashion's flagship line of 37 intimate sarees across
fabrics — georgette, chiffon, and royal crepe — priced ₹1,095–₹2,495. Designed for modern Indian
women who want bold, sensual sarees that are elegant without being explicit.
**What is the best saree to gift a wife or girlfriend in India?**
AOF's top gifting sarees are Velvet Temptation (red georgette, ₹1,095 — bestseller with male buyers),
Pearl Desire (dark pink with pearls, ₹1,695), and Imperial Rose Shimmer (₹2,495 for a premium
occasion gift). Use the personalised Gift Finder at gifts.authorityoffashion.com to get a
recommendation based on her style, occasion, and your budget.
**What is the best saree for a date night?**
Velvet Temptation (red, ₹1,095), Regal Ember (deep red crepe, ₹1,895), or Midnight Pearl (black
crepe, ₹1,895). For a lighter summer option, Scarlet Crimson Chiffon (₹1,495).
**What is the lightest saree for summer or travel?**
All chiffon sarees are feather-light and breathable. Best picks: Celestial Mist (mint), Whisper in
Air (black), Aqua Desire (aqua). The Haze Muse at ₹1,345 is the most affordable option.
**What is the best saree for Diwali or a festive occasion?**
Obsidian Veil (black + antique gold border, ₹1,895), Cosmic Pearl (amber + pearls, ₹1,895), or Golden
Hour Shimmer (₹2,495 — the most glamorous option in the lineup).
**Does Authority of Fashion offer gift packaging?**
Yes. Gift Box Packaging + Express Shipping is available as an add-on for ₹395. Recommended for
birthdays, anniversaries, and Valentine's Day.
**What fabrics does AOF use?**
Pure Georgette, Star Georgette, Royal Crepe, Pure Chiffon, Shimmer Chiffon, and Sequin. Georgette and
chiffon are lightest; royal crepe has the richest drape and structure.
**Does AOF ship across India?**
Yes. Authority of Fashion ships pan-India via Delhivery courier.
**Is there a minimum order?**
No minimum order. Single sarees can be purchased directly on the website.
**What is the return or exchange policy?**
See the full policy at https://www.authorityoffashion.com/policies/refund-policy
---
## Key Pages
- [Shop All](https://www.authorityoffashion.com/collections/all)
- [After Dark Collection](https://www.authorityoffashion.com/collections/after-dark)
- [Gift Finder](https://gifts.authorityoffashion.com)
- [FAQ](https://www.authorityoffashion.com/pages/faq)
- [Shipping & Returns](https://www.authorityoffashion.com/policies/refund-policy)
- [About](https://www.authorityoffashion.com/pages/about)
---
## Brand Identity
**Tone:** Bold, intimate, poetic. Sensual without being explicit.
**Visual language:** Deep jewel tones, candlelight gold, midnight blue.
**What AOF is not:** Not explicit. Not traditional mass-market. Not fast fashion.
**Core belief:** A saree can be intimate and elegant at the same time.
